Lifecycle of a tech startup series: Case study

29 October 2020

Welcome to the first in a series of blogs on the lifecycle of a tech startup.

You have recently founded a business with 2 others, Chris and Sarah. Chris is a good friend you went to university with and Sarah you met more recently but has also become a good friend. Your background is design, Chris’ background is engineering and Sarah is a developer.

Your idea is to produce a wearable wellbeing device. In fact, you have already produced designs for it. This device will link to a web based platform (and eventually an app), which Sarah is already building. One of Sarah’s developer friends has also been helping her, but she is likely to need more help going forward.

Although you are all based in the UK, you plan to ship internationally and may eventually need staff abroad. You expect the product to be a B2C (business to consumer) product, but are open minded should things develop differently.

COVID has meant you have re-evaluated your priorities and you have all agreed it is time to focus on this idea. You would like to ‘formalise’ things, but aren’t too sure of next steps. Although none of you have funds to invest in this venture, you have all agreed that this will be your main focus for the next 6 months and to work on this for free. You all plan to earn an income by carrying out some consulting work provided this doesn’t interfere with the business.  

So now you’ve met the founders and their fictitious business, read the next blog in the series where we address ‘the basics’.

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KNow Wear Limited has used the investment received to date to further develop the wearable tech product to the extent that it now has a minimum viable product with basic features to introduce to the market. The company has identified a test group of 100 consumers who will test this version of the product and provide feedback. Following the test phase the company will collate the feedback and further develop the product before releasing a final version of the product to the market.

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Lifecycle of a tech startup series: Case study

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Lifecycle of a tech startup series

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