Services A-Z     Pricing

Lifecycle of a Tech Startup Series

22 August 2023

Our investment and technology teams regularly advise tech startups as they progress from the initial pre-seed stage to being venture-funded enterprises on the cusp of an exit. Whilst the journey of every tech startup is unique, we’ve noticed that certain legal issues commonly crop up, and so we’ve created a case study to shed light on those issues and share our expertise on how to deal with them.
 

Our case study takes you on the journey of a fictitious tech startup via a series of blogs, each dealing with a different legal issue arising in the growth cycle. The journey starts in episode 1. Have a read and follow the blog series as the business grows, as there’s plenty of food for thought for founders, investors and budding tech entrepreneurs.

Episode 1 - Case Study

Welcome to the first blog in the series on the lifecycle of a tech startup

Read the blog

 

Episode 2 - The Basics

Last time we met the founders of a wearable tech startup, who wanted to take the next steps towards establishing their business. Cutting straight to the chase, this blog will outline the basics of starting a new business

Read the blog

 

Episode 3 - Intellectual Property

As part of the incorporation process, our founders started to think about any intellectual property rights (IPRs) the business was using and ownership of the same. In this blog we shall be exploring the IP considerations founders should be considering in a bit more detail

Read the blog

 

Episode 4 - Preparing to Raise Investment

In the last instalment we talked about the ways in which the founders of KNow Wear Limited could protect the intellectual property in their business. Since then, the business has been progressing well and our founders have been working on developing a prototype. They are now thinking about finding external investment to fund the project.

Read the blog

 

Episode 5 - Essentials for e-Commerce businesses in the UK

Alex Torpey speaks about the legal notices and key points to note for online retailers and platform operators in the UK.

Listen to the podcast

 

Episode 6 - Tax Reliefs

After a brief detour to consider the essentials for e-commerce businesses in the UK in episode 5, you and the other founders are now once again focusing your efforts on raising investment. This blog focuses on tax relief available through the Seed Enterprise Investment Scheme (SEIS) and the Enterprise Investment Scheme (EIS), which are likely to be important for the business and for investors.

Read the blog

 

Episode 7 - Seed raise

Having decided in episode 4 on targeting angel investors to raise £500,000 investment in the business, the founders of KNow Wear Limited researched various angel investor networks which aimed to connect startups like yours with angel investors. You applied to pitch at a couple of events and were invited by one network to interview with them in person. This blog therefore focuses on the seed raise process.

Read the blog

 

Episode 8 - Employees and Consultants

Having completed the raise, you, Sarah and Chris have decided that you need more help in developing and marketing the product. You are looking to create two new roles in the business - the first is a Software Developer to support Sarah’s work and the second is a Head of Marketing. This blog will therefore outline the basics of employment law for startups hiring new employees and consultants.

Read the blog

 

Episode 9 - R&D Tax Relief

Knowledge of the UK tax system is valuable for any UK business owner, start-ups can dramatically improve their chances of success by ensuring they claim the various tax reliefs and incentives available.

Read the blog

 

Episode 10 - Obtaining a Sponsor License

Following their seed raise and having secured some additional capital through an R&D repayment claim KNow Wear Limited have identified some overseas talent that they would like to hire to help to expand the business. This candidate does not currently have permission to work in the UK and therefore KNow Wear Limited is considering whether it can apply for a sponsor licence from UK Visas & Immigration (“UKVI”).

Read the blog

 

Episode 11 - Directors' Duties

As a director you owe duties to the company and in certain circumstances to the company’s shareholders, employees and creditors. Breaching these duties can lead to civil or criminal penalties and so you have asked the company’s lawyers to remind you of the duties that apply to you as a director.

Read the blog

 

Episode 12 - Incentivising Employees

KNow Wear Ltd is now starting to flourish. The sample products manufactured in Burnley have tested above expectations and the company is looking to take on new staff to build out the sales and development teams. It has a difficult task now however – how does it hire the best staff, when it can’t offer the best salaries?

Read the blog

 

Episode 13 - Data Protection

In advance of trialling the product with a test group of 100 consumers you, Sarah and Chris are now turning your attention to compliance with data protection legislation, given that the trial phase will mark the commencement of the company processing a significant volume of consumer personal data.

Read the blog

 

Episode 14 - VC Investor

The EMI share options which KNow Wear Ltd granted to Aggie and Edith in episode 12 have really worked to incentivise them; and thanks in large part of their efforts, the company is getting lots of advanced orders for the product. In order to ensure that the company has enough bandwidth to keep up with demand, you, Sarah and Chris have started to think about raising more funds through venture capital (VC).

Read the blog

 

Episode 15 - Founder Fall-Out

KNow Wear Limited has been going from strength to strength and is now looking to expand and market the product overseas. Chris has concerns about the business taking time away from his family and he is now looking for a less-demanding role. You, Chris and Sarah have an informal meeting to discuss Chris’ role in the business and the future of KNow Wear Limited.

Read the blog

 

Latest blogs & news

Court of Appeal clarifies data protection claims for non-material damage: A win for claimants - But what are the implications for controllers and processors?

The Court of Appeal has recently handed down an important decision in respect of data protection law considerations in Farley & Others v Paymaster (trading as Equiniti) [2025] EWCA Civ 1117, providing clarity on the scope of infringement and compensation data protection claims under the UK GDPR and Data Protection Act 2018 (“DPA”). The judgment will be of particular interest to any service provider dealing with and processing large volumes of customer personal data.  

Three Cautionary Tales for UK Tech Companies

In tech, the law often arrives after something has gone wrong. Here are three cautionary tales* and the lessons every founder, CTO and in-house counsel should take away.

Top five takeaways from the Data (Use and Access) Act 2025

The Data (Use and Access) Act 2025 (the “DUAA”), which received Royal Assent on 19 June 2025, introduces targeted reforms to the UK data protection legal framework — particularly the UK GDPR, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (“PECR”).

A game changer for data processors? The ICO issues a significant fine against a processor

The recent cyberattacks on major UK retailers have put cybersecurity back in the spotlight. But a more significant development for data protection practitioners has been flying under the radar: the Information Commissioner’s Office (ICO) has issued a notable fine directly against a data processor for breaching UK GDPR security obligations - an important shift in enforcement focus.

Key takeaways: What recent consumer law reforms mean for service providers

On 6 April 2025, the first wave of consumer protection provisions under the Digital Markets, Competition and Consumers Act 2024 (“DMCC Act”) came into force, marking the most significant overhaul of UK consumer protection law in over a decade. 

Boosting cybersecurity: New Software Security Code of Practice for software vendors

In the wake of recent high-profile cyber-attacks on major retailers like Marks & Spencer and Co-op, the UK government has launched a new voluntary Code of Practice for software vendors at its flagship cyber security event, CyberUK 2025. This initiative sets a dynamic baseline for software security and resilience, aiming to help prevent such breaches in the future.

Ofcom’s new draft guidance for ‘a safer life online for women and girls’ as part of its OSA consultation process

The Office of Communications, commonly known as ‘Ofcom’ (the regulator for communication services) is calling on tech firms to make ‘the online world safer for women and girls’. 

Reflections from an Exclusive Roundtable at The Ivy: Top 10 Takeaways on AI Regulation

Last week, I had the pleasure of hosting an insightful roundtable dinner at The Ivy in Covent Garden, London, bringing together thought leaders, industry experts, and business owners to discuss one of the most pressing topics of our time - AI regulation. Co-hosted by the brilliant Fred Becker, CAO of Unlikely AI, the conversation was rich with diverse perspectives, practical concerns and strategic insights.

EU Data Act: Are your SaaS contracts ready for September?

The EU Data Act is set to reshape the data landscape, and while its full impact will unfold over time, some key provisions are coming into effect this September that SaaS providers need to be aware of now. Specifically, we're talking about the rules around data switching, and how they'll likely require you to update your standard terms and existing customer agreements.

Anatomy of a deal - The 9-step guide to selling your business part 3

In our ongoing series, "Anatomy of a Deal - The 9-step Guide to Selling Your Business," we've been breaking down the intricate steps involved in selling a business to provide clarity and guidance to business owners embarking on this journey.

In the previous instalments, we've covered crucial aspects such as engaging advisors, drafting heads of terms, conducting due diligence, preparing transaction documents, addressing disclosure, and finalising ancillary documents. Now, as we delve deeper into the intricacies of the deal, we'll explore the pivotal steps that take place during the exchange, completion, and post-completion phases.

Anatomy of a deal - The 9-step guide to selling your business part 2

In this part 2 of our Anatomy of a Deal blog series, we delve into the complexities of transaction documents, disclosure, and ancillary documents.

Anatomy of a deal - The 9-step guide to selling your business part 1

Business owners spend many years and a lot of effort building their businesses to the point where they can look to sell it, building a wide range of skills and tactics to deal with issues that arise.  However, the process of buying and selling companies is often outside their experience and can seem overwhelming. In the first part of our three-part series, we'll explore the initial stages of the sale process. From engaging advisors to crafting heads of terms, we break down the critical first steps on the path to selling your business.

Changes affecting financial promotions for High Net Worth Individuals and Sophisticated Investors: what you need to know

As of 31 January 2024, significant changes are set to take effect in the certification process for high net worth individuals (HNWI) and sophisticated investors. These amendments, extending across England, Wales, Scotland, and Northern Ireland, will impact the financial promotions landscape, requiring individuals and firms to adapt to the new rules.

The UK-US Data Bridge: A Shift in Transatlantic Data Sharing

On 12 October 2023, the UK-US Data Bridge (the “Data Bridge”) came into force, transforming the way both nations handle the flow of information across their borders. In this blog we explore the position before and after the introduction of the Data Bridge, looking at the key implications, benefits and challenges associated with the transatlantic data-sharing initiative.

Is your online business caught by the Online Safety Act?

The Online Safety Bill recently received Royal Assent and became law in October this year (the “Act”), at which point the Office of Communications (“Ofcom”) was granted broad powers to regulate online service providers. Essential detail concerning the legislative framework within the Act will be disclosed in the course of consultation and stakeholder engagement concerning the secondary legislation, codes of practice and guidance which will underpin the Act.

Lifecycle of a Tech Startup Series

Our investment and technology teams regularly advise tech startups as they progress from the initial pre-seed stage to being venture-funded enterprises on the cusp of an exit. Whilst the journey of every tech startup is unique, we’ve noticed that certain legal issues commonly crop up, and so we’ve created a case study to shed light on those issues and share our expertise on how to deal with them.

SVB’s rescue is an unexpected credibility boost for the UK Science and Technology Framework

The rescue of SVB  showed that the UK government not only acted decisively in relation to a critical sector for the UK economy, but in the process showed that its newest policy Framework can involve meaningful action as well as words

Lifecycle of a tech startup series: Founder Fall Out

KNow Wear Limited has been going from strength to strength and is now looking to expand and market the product overseas. For our founders, this will mean significant time commitments over the next few years as they carry out their expansion plan. Chris has concerns about the business taking time away from his family and he is now looking for a less-demanding role. You, Chris and Sarah have an informal meeting to discuss Chris’ role in the business and the future of KNow Wear Limited.

Lifecycle of a tech startup series: VC Investor

The EMI share options which KNow Wear Ltd granted to Aggie and Edith in episode 12 have really worked to incentivise them; and thanks in large part of their efforts, the company is getting lots of advanced orders for the product. In order to ensure that the company has enough bandwidth to keep up with demand, you, Sarah and Chris have started to think about raising more funds. This is to ensure that the company can produce the number of units it needs to fulfil the orders, and then actually physically fulfil them.

Lifecycle of a tech startup series: Data Protection

In advance of trialling the product with a test group of 100 consumers you, Sarah and Chris are now turning your attention to compliance with data protection legislation, given that the trial phase will mark the commencement of the company processing a significant volume of consumer personal data. Users will need to provide their personal details in order to register an account with KNow Wear and reap the full benefits of the wellbeing wearable via the web-based platform which works alongside it.

Lifecycle of a tech startup series

Share insightLinkedIn X Facebook Email to a friend Print

Email this page to a friend

We welcome views and opinions about the issues raised in this blog. Should you require specific advice in relation to personal circumstances, please use the form on the contact page.

Leave a comment

Skip to content Home About Us Insights Services Contact Accessibility