26 February 2013
New ASA Rules and Third Party Online Behavioural Advertising
New rules have been introduced setting higher standards of transparency and choice for consumers around Online Behavioural Advertising (OBA).
2 January 2013
The social media explosion: issues for employers to consider
Social media is continuously expanding. Recent reports suggest Facebook at 1 billion, LinkedIn at 187 million and Twitter at 75 million users worldwide. This undoubtedly creates a wealth of opportunities for both individuals and organisations, but also a wide range of dangers.
5 December 2012
How to value IPR
Everybody knows IPR (intellectual property rights) have a value, but the very reason IPR are used, to safeguard unique products or designs, makes them extremely difficult to value as there are often no comparators. Most people think of IPR as trade marks, patents and copyrights. However there are many other categories, notably design right, data base rights and domain names.
16 November 2012
Celebrity tweets fall foul of the Advertising Standards Authority
Recent decisions by the Advertising Standards Agency (ASA) and guidelines from the Committee of Advertising Practice (CAP) show marketing through the use of tweets remains perilous.
7 November 2012
Crowdfunding - what are the risks?
What is Crowdfunding?
Crowdfunding is the practice of raising capital through numerous small investors. This is predominantly done online and the investment platform may well have no lower or upper limits. In return the investor will receive either share equity and/or an “exclusive gift” which could be a ticket to a concert or a backstage pass where the investment vehicle is a band. The hosting platform generally takes around 5% commission.