Stephen Parkinson, Senior Partner, and Leor Franks, Business Development & Marketing Director have been quoted in The Law Society Managing for Success Magazine speaking about how law firms should assess what clients want and how to deliver on this.
As a firm, you can get focused on the transactions in hand. We'll be concentrating a lot more on gathering feedback and on impressing on clients that we want to have a continuing relationship."
A few years ago, global companies wouldn't consider using a firm of our size. Now they do, as clients are looking for a depth of specialist advice and are prepared to move outside their usual panel of firms to find it."
It's partly driven by our clients' own experiences professionally and personally. They want us to develop the relationship and to offer more insights like market updates or to engage them through content."
This article was first published on 6 July 2021 and appears in July's edition of the The Law Society Managing for Success Magazine. You can read this article in full by clicking here (subscription required).
About the authors
Stephen Parkinson is Kingsley Napley's Senior Partner. Stephen is a highly experienced and versatile litigator with extensive experience in advising companies, organisations, and individuals caught up in criminal and regulatory investigations or public inquiries. His previous client list has included numerous individuals at the top of their fields, whether in business or politics.
Leor Franks leads the Business Development & Marketing and Knowledge & Information functions for Kingsley Napley and is a member of the firm's Management Board. He has spent over 20 years in the professional services and legal services industries including in Marketing, Communications and Business Development Director roles at Deloitte, Ernst & Young (EY), and FTI Consulting, and most recently as Chief Marketing Officer (CMO) of legal services firm Augusta.