Title:Business Development & Marketing Manager |
Hours:9:30 am - 5:30 pm and as required, flexible applications considered |
Working week:Monday - Friday |
Department:Business Development & Marketing |
Purpose of job:The successful candidate will work closely with assigned practices, nominated partners, cross-firm groups and the wider BD & Marketing team to execute plans, identify opportunities and overall build strategy; providing a high quality, proactive full range of business development and marketing support across Recognition, Reputation, Relationships and Revenue.
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- Lead the creation and execution of business development and marketing plans, ensuring measurable objectives and timely delivery.
- Develop and implement business development and marketing initiatives aligned with the strategic plans.
- Monitor and report on budgets and expenditure, providing regular updates and insights to stakeholders.
- Track and evaluate activity performance and Return On Investment, recommending improvements to enhance effectiveness.
- Identify and leverage market opportunities and competitive insights to support growth objectives.
- Engage regularly with fee earners and partners, contributing to strategic discussions and driving BD priorities.
- Plan and manage legal directory and award submissions, including drafting and coordinating entries to meet deadlines, liaising with Professional Support Lawyers to ensure high-quality content.
- Manage the content calendar for articles and digital assets, ensuring timely publication across all channels.
- Oversee content scheduling, driving engagement via social media and brand visibility.
- Produce multimedia content (video, podcasts) by planning production, supporting script development, and managing distribution.
- Collaborate with the Communications team to plan and measure Public Relations and media activity.
- Maximise value from memberships and associations, ensuring active participation and visibility.
- Maintain and update target lists for each service offering to support pipeline development.
- Plan and execute client mailings, ensuring relevance and compliance with data regulations.
- Organise and deliver events, including scheduling, invitations, logistics, and post-event follow-up.
- Identify and manage external partnerships, networks, and co-marketing opportunities.
- Coordinate pitches and presentations, maintaining core materials and tailoring content for specific opportunities.
- Develop and maintain marketing collateral, including brochures and team sheets, ensuring accuracy and relevance.
- Manage key account tracking and outreach, supporting relationship development and retention.
- Drive participation in client feedback programmes, analysing results and reporting actionable insights.
- Ensure quality control of all outputs produced for assigned practice areas.
- Support team development, working with the Senior Business Development Managers and the Head of Business Development to coach and upskill junior team members and the wider team.
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