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Rayner my parade! The importance of specialist advice.
Jemma Brimblecombe
The main focus of this blog is the challenges faced by the law to monitor and regulate the fields of privacy and data protection in an inter-connected world.
Whilst the Data Protection Act 1998 and E-Privacy Directive go a long way to preventing the abuse of personal data, the regime is far from watertight. The adtech industry makes extensive use of “anonymous” tracking to study the browsing activities of consumers and then serve them relevant contextual ads.
Hardly a day goes by without a new story about another cyber-attack, leaked or hacked passwords or log-ins.
As I mentioned in my blog ‘Targeted advertising and privacy’ last week, Do Not Track (DNT) is a system which sends out a line of code to third party websites indicating that they should disable their tracking of a user’s web browser activities. DNT prevents the gathering of data which enables tailored behavioural advertising. This system is currently voluntary meaning that a user generally has to opt in to DNT and then rely on a website to understand and respect the DNT signal its browser sends out.
Jemma Brimblecombe
Charles Richardson
Oliver Oldman
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