Title:Senior Campaign & Social Media Executive |
Hours:9:30am - 5:30pm and as required, flexible applications considered |
Working week:Monday - Friday |
Department:Business Development & Marketing |
Purpose of job:You will be responsible for the planning, creation and management of social media content and integrated campaigns across our channels, with a strong focus on strategic storytelling, audience engagement and measurable results. Collaborating closely with partners, lawyers, and talent attraction colleagues, you will be instrumental in promoting our brand, supporting key firm initiatives and driving meaningful engagement with our target audiences - from prospective clients and referrers to talent and the wider legal community. This role requires someone who is equally comfortable developing strategy and getting hands-on with content creation, data analysis and stakeholder management. You will bring fresh thinking, a keen eye for emerging trends and the confidence to work independently with senior stakeholders across the firm. |
Social Strategy and Planning
- Support the Marketing & BD function in planning and delivering social content aligned to firm-wide priorities and business development goals
- Work closely with the Marketing & BD team on social media strategy, editorial planning, copy approvals and publishing schedules
- Manage a portfolio of social content projects from initial ideation and production through to delivery and post-campaign performance analysis
- Advise partners, lawyers and colleagues on social media best practice, helping them to build and strengthen their personal and professional profiles
Content Creation and Campaign Delivery
- Plan, produce and schedule daily content across all the firm's social media platforms (including LinkedIn, Instagram and TikTok) ensuring consistency of tone, branding and legal compliance at all times
- Produce high-quality social content for campaigns, brand activity, employer branding, thought leadership and wider firm initiatives
- Create and manage paid social advertising campaigns to generate leads, enhance brand awareness and maximise return on investment
- Support SEO strategy through the creation of keyword-optimised content in line with best-practice guidelines
- Contribute to targeted email marketing campaigns designed to increase website traffic, nurture client relationships and improve brand visibility
- Develop best-practice guidance, templates and training materials, and deliver engaging training sessions to support colleagues across the business in creating effective content
Channel Management and Optimisation
- Manage and maximise the firm's use of social media platforms and tools, including Hootsuite, HubSpot and LinkedIn Sales Navigator
- Continuously track and evaluate social channel performance, using insights to optimise future content planning and engagement strategies
- Monitor sentiment, engagement and online reputation across all social channels, identifying risks early and escalating issues appropriately
- Support the firm's crisis communications response on social channels when required
Stakeholder Engagement and Governance
- Build and maintain strong, trusted relationships with practice area and operational teams, providing proactive and practical social media support
- Develop and manage a clear, efficient social media approvals process that balances robust governance with the agility needed to respond to fast-moving news and opportunities
- Support the development of clear workflows, schedules and processes to enhance team productivity and cross-functional collaboration
Measurement, Insight and Continuous Improvement
- Drive measurable growth in social media engagement, audience size and overall ROI across all channels
- Regularly interpret performance data and translate insights into clear, actionable recommendations to improve content quality and campaign effectiveness
- Stay up to date with the latest social media trends, platform updates and emerging features, proactively identifying opportunities for innovation and improved audience engagement
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