Main duties and responsibilities will include:
Communications & Content Development
- Lead the creation, development, and delivery of multi channel marketing campaign content that supports firm wide strategic initiatives and drives prospect and client engagement.
- Communicate client success stories and case wins that reinforce the firm’s strategy and positioning.
- Produce compelling content across formats (press releases, web page copy, articles, thought leadership, campaign assets and video scripts) aligned to KN’s brand and commercial objectives.
- Collaborate with subject matter experts to translate topics into accessible, engaging content for target audiences.
- Coordinate campaign calendars, timelines, and reporting frameworks to ensure timely and effective execution.
- Oversee website content updates and contribute to ongoing optimisation of digital channels.
- Act as a day-to-day guardian of the KN brand, ensuring guidelines and tone of voice are applied consistently across marketing materials and firm assets.
- Maintain organised filing systems, asset libraries, campaign records and supporting documentation
PR & external communications
- Provide PR advice and support to senior stakeholders in partnership with our external PR agency.
- Coordinate media and speaking opportunities, press releases, commentary, and proactive storytelling that enhances KN’s profile.
- Manage inbound media enquiries and ensure timely, accurate responses.
- Identify emerging themes and opportunities to maintain KN’s presence in relevant industry conversations.
- Support with communications relating to potential sensitive issues, crises and reputational matters and business continuity exercises
- Monitor and respond to online reviews and commentary regarding the firm
- Oversee the legal directories and awards submission strategy and process, ensuring submissions and supporting communications reinforce the firm’s strategic positioning, brand value and key messages
Internal communication & cross firm engagement
- Work with colleagues across the firm to ensure consistent communication of key initiatives, campaigns, and messaging.
- Develop clear, engaging internal updates and materials to increase awareness and adoption of firm wide programmes.
- Ensure the wider firm are aware of key updates such as campaign content, insights, firm news and announcements; practice area highlights; people news (new joiners, promotions, milestones); upcoming events; responsible business updates; utilising a variety of formats
- Leverage existing and develop new internal communications tools and platforms to reach all colleagues effectively, including the intranet, weekly newsletter, videos, webinars, podcasts, live events and digital signage.
- Champion the intranet as the firm’s central hub for information, culture and connection, driving adoption and engagement through compelling content and regular refreshing.
- Ensure all channels are well-maintained, consistently branded and fit for purpose, with content that is relevant, timely and engaging.
Insight, Research & Continuous Improvement
- Conduct audience, market, and competitor research to inform campaign planning and content development.
- Stay up to date with trends in professional services marketing, digital communications, and PR.
- Review performance, gather feedback, and make data driven recommendations to continuously improve campaigns and communications.
Collaboration & Relationship Management
- Work closely with the wider brand and marketing team to ensure alignment across content, positioning, and campaign strategy.
- Build strong relationships with lawyers, practice areas, and operational teams to understand their priorities and ensure communications support business goals.
- Support cross firm initiatives, events, and collaborations that raise awareness of KN’s capabilities and expertise.