Social Strategy and Planning
- Support the Marketing & BD function in planning and delivering social content aligned to firm-wide priorities and business development goals
- Work closely with the Marketing & BD team on social media strategy, editorial planning, copy approvals and publishing schedules
- Manage a portfolio of social content projects from initial ideation and production through to delivery and post-campaign performance analysis
- Advise partners, lawyers and colleagues on social media best practice, helping them to build and strengthen their personal and professional profiles
Content Creation and Campaign Delivery
- Plan, produce and schedule daily content across all the firm’s social media platforms (including LinkedIn, Instagram and TikTok) ensuring consistency of tone, branding and legal compliance at all times
- Produce high-quality social content for campaigns, brand activity, employer branding, thought leadership and wider firm initiatives
- Create and manage paid social advertising campaigns to generate leads, enhance brand awareness and maximise return on investment
- Support SEO strategy through the creation of keyword-optimised content in line with best-practice guidelines
- Contribute to targeted email marketing campaigns designed to increase website traffic, nurture client relationships and improve brand visibility
- Develop best-practice guidance, templates and training materials, and deliver engaging training sessions to support colleagues across the business in creating effective content
Channel Management and Optimisation
- Manage and maximise the firm’s use of social media platforms and tools, including Hootsuite, HubSpot and LinkedIn Sales Navigator
- Continuously track and evaluate social channel performance, using insights to optimise future content planning and engagement strategies
- Monitor sentiment, engagement and online reputation across all social channels, identifying risks early and escalating issues appropriately
- Support the firm’s crisis communications response on social channels when required
Stakeholder Engagement and Governance
- Build and maintain strong, trusted relationships with practice area and operational teams, providing proactive and practical social media support
- Develop and manage a clear, efficient social media approvals process that balances robust governance with the agility needed to respond to fast-moving news and opportunities
- Support the development of clear workflows, schedules and processes to enhance team productivity and cross-functional collaboration
Measurement, Insight and Continuous Improvement
- Drive measurable growth in social media engagement, audience size and overall ROI across all channels
- Regularly interpret performance data and translate insights into clear, actionable recommendations to improve content quality and campaign effectiveness
- Stay up to date with the latest social media trends, platform updates and emerging features, proactively identifying opportunities for innovation and improved audience engagement