"Kingsley Napley LLP’s ‘extremely good and highly professional’ reputation management team frequently supports its criminal and regulatory practice in cases involving high-profile individuals. Gerard Cukier and Charlotte Harris (who has a ‘very good rapport with clients’) are recommended."

Legal 500, 2016

A sports contract is a business contract. There is a misconception that sports law agreements are different to other commercial agreements. People within the sports industry have the same interests and concerns as those within any other industry.

It is important that when seeking advice, the advice is given by people who have knowledge of the necessary commercial aspects that apply.

Our lawyers are well-known for their connections in the sporting industry and for our expertise representing major sporting personalities and commercial entities in the sports arena. This embraces:

  • Contract and commercial disputes
  • The negotiation of players, managers and agents’ contracts
  • Licensing
  • Advertising, agency and sponsorship agreements
  • Image rights and intellectual property exploitation
  • Constitutional, administrative and regulatory matters
  • Corporate acquisitions and disposals
  • TV and all forms of media rights
  • Defamation, privacy and reputation management for sports personalities 

With a thorough understanding of the workings of the sports industry and strong connections with the people who operate within it, we advise sports personalities, clubs and sports media organisations on all legal and commercial requirements.

It may be assumed that when dealing with major sporting institutions and clubs, one has to accept the terms and conditions that are offered. That is not so. We are able to secure advantageous commercial terms for our clients based upon our skill and expertise within the industry.

When we take on a matter, we will immediately understand the client’s requirements, at the same time as the world within which the client and the party within which the party is dealing with – including questions of public image and reputation and the pressures that arise.

We can therefore tailor our advice to obtain the best possible result for our client, based upon our understanding of what is possible.

Whilst any sporting contract has to be as tight as any other commercial agreement, it is also critical that the rules and regulations that apply within the particular sporting industry are taken account of. With our knowledge and expertise within the sports industry our clients’ interests are fully protected, whether from a commercial point of view or in any other dispute or regulatory matter that may arise.

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