Technology Breakfast Briefing - Maximising Brand Potential
We hosted a talk by one of marketing's most original thinkers and renowned speakers, Rory Sutherland.
Rory spoke about "The new sweet spot - the intersection of psychology, technology and economics"
From being described as the worst graduate trainee that Ogilvy & Mather ever hired, Rory is now the Executive Creative Director and Vice-Chairman of OgilvyOne London and Vice-Chairman of Ogilvy & Mather UK. He is a leading light in the advertising industry and as outspoken as he is creative. Rory is also the technology correspondent for The Spectator.
As a champion of behavioural economics and an early adopter of new technologies, Rory's talk was an amusing and insightful look at consumer buying behaviour and brand development.
The session was chaired by Simon Halberstam, Technology Partner, Kingsley Napley.
About Rory Sutherland
Born in Usk, Monmouthshire in 1965, Rory read Classics at Christ’s College, Cambridge, before joining Ogilvy as a Graduate Trainee in 1988. After 18 months spent as the world’s worst account handler (as a desperate remedial measure he was once booked onto a time management course, but got the date wrong) Rory became a copywriter in June 1990.
He has worked on Amex, BT, Compaq, Microsoft, IBM, BUPA, easyJet, Unilever, winning a few awards along the way. He was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998. In 2005 he was appointed Vice Chairman on the Ogilvy Group in the UK in recognition of his improved timekeeping.